Reliance Consumer Products Makes a Big Bet, Acquires Major Stake in Australia’s Goodness Group

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has acquired a majority stake in Australia’s popular ‘better-for-you’ beverage business, Goodness Group Global Pty Ltd (GGG). With this deal, the company has taken another step towards its global expansion by entering the Australian consumer market.

Under the strategic partnership, RCPL will make Goodness Group’s flagship brand, Nexba, and PACE, a hydration drink brand co-created with Australian cricket captain Pat Cummins, available in several new markets, including India. The company says this initiative will strengthen its health-based beverage portfolio.

RCPL Director T. Krishnakumar said that this partnership is an important step towards establishing RCPL as a global FMCG company from India. Health-focused brands like Nexba and PACE will strengthen its portfolio. Through our supply chain and distribution capabilities, we will make these brands widely available in India and other markets. Our goal is to bring global quality products to every consumer at affordable prices.

Company’s presence in these countries

The company is already present in markets such as the UAE, Qatar, Oman, Bahrain, Nepal, and Sri Lanka. RCPL’s portfolio includes products such as Ruskick and Sun Crush juices, zero-sugar carbonated beverages, and the herbal-natural brand ‘Shunya’.

Reliance Consumer Products Limited is a leading FMCG company.

Goodness Group founder Troy Douglas said, “We are excited by the acceptance of our brands and innovation. RCPL is a rapidly growing, leading FMCG company, and we have found a strong partner in our next phase of global expansion. We aim to reach 50 Western markets in the next five years, and this partnership will help us achieve global leadership in the ‘better-health’ category.”

Sydney-based Goodness Group Global offers health-focused beverage options in more than 21 countries, including Australia. The company’s products include Nexba gut-health drink, BISON protein drink, GOOD BREKKIE liquid breakfast and PACE hydration drink.