From tracking employee performance to highlighting achievements, Amazon’s new policy is making headlines!
Amazon has implemented a major change to its performance review process for corporate employees, effective at the start of 2026. This year’s performance review process, known internally as Forte, now directly asks employees to detail their accomplishments from the past year. According to a report, Amazon is now requiring its corporate employees to submit 3 to 5 “achievements” that best showcase their work and impact.
Guidelines obtained by Business Insider indicate that employees must provide concrete examples of their work and explain how they want to grow within the company. The guidelines state that these achievements should include projects, goals, initiatives, or process improvements that clearly demonstrate the impact of the employee’s work. It also adds that employees can include situations where they took risks or innovated, even if the results weren’t as expected.
The report further states that this is the first time Amazon has formally structured the Forte review so explicitly around individual achievements. While self-assessments were part of the process before, the questions were more general, such as what the employee’s “superpowers” are, what areas they are interested in, or how they contribute to the company at their best.
The Forte review is considered a crucial factor in determining salary and compensation at Amazon. Managers also consider peer feedback, adherence to Amazon’s Leadership Principles, and job-specific skills during this process. Based on all these factors, employees receive an overall rating, which determines their annual salary.
This change reflects Amazon CEO Andy Jassy’s vision of moving the company towards a more disciplined workforce and a unified corporate culture. Last year, they implemented a full return-to-office policy, reduced management layers, and also made changes to the pay model and performance review system to more clearly reward top performers.