Make LinkedIn a Partner in your Small Business

Remember when LinkedIn was that place you visited if you wanted to either post or look for a new job? It’s so much more than that now, and for small businesses, it is now a powerful tool for branding and networking your company.

LinkedIn helps your brand, is an outstanding place to post pillar content and gets your name and brand face-to-face with people you will want to work with.

Let’s look at 5 tips for helping your small business get a better footing on Linkedin.

5 Tips for Small Businesses on LinkedIn

• Create a powerful profile – While this may seem like tired advice to those who’ve set up profiles on many sites, on LinkedIn your profile is usually the deciding factor in whether or not someone connects with you, which is the whole point of being on the site. So it’s very important to use your profile for all it’s worth. There’s a lot you can add here, so spend some time to explore how best to use yours.
• Use great images – Take every opportunity to inject visual content into your LinkedIn content by making use of images, videos, presentation and more. People respond to visual far faster and better than mere text.
• Become a groupie – There are very invaluable connections to be found in LinkedIn groups, and you’ll find that you’ll be getting on average 4X more profile views than others who aren’t involved in groups. Become a useful contributor here, and watch your connections soar.
• Do the work of connection – The fact is you have to put out some effort to have LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here can pay great dividends.
• Try LinkedIn Company Pages – LinkedIn provides you with the facility, much like Facebook, to create a dedicated company page. Make the best use of this and use it as a satellite to your main site.

Every small business needs a little help, and a terrific place to find some is through LinkedIn’s small business helps. These free resources help you to grow, optimize and further use this platform for all it’s worth. Don’t fail to look into this!