New Guideline: Government will bring guidelines for social media influencers, fines will have to be paid for not obeying.
The Central Government has decided to issue a guideline for social media influencers and people and celebrities who have made their mark on it. Under this, every social media influencer will have to follow the guidelines set by understanding their responsibility. According to sources related to the government, related guidelines will be issued in the coming 15 days.
Celebrities will also come under the purview of the guideline
According to experts, celebrities will also be brought under the ambit of these guidelines. This guideline will have to be followed by all social media influencers and celebrities. The government has also prepared to impose fines on those who do not follow these guidelines. According to sources related to the government, the work of consultation with all the stakeholders has been completed to issue this guideline.
According to an official source, preparations are on to issue these guidelines from the Ministry of Consumer Affairs. In this it will be told what to do or what not to do for social media influencers?
Strictness will increase on those promoting a brand on social media by taking money
According to sources, many social media influencers who have a huge fan following are charging money for product endorsements on media platforms like Instagram etc. Therefore, the government has now decided to bring them under the purview of the guidelines. According to sources, under the proposed guidelines, if any social media influencer has promoted any brand for money, then they will have to declare their association with that brand. As per these guidelines, social media influencers will have to put a disclaimer in the relevant post in case they promote a brand for money.
Preparation to curb fake reviews given on e-commerce sites
Accordingly, the Department of Consumer Affairs is preparing to curb fake reviews posted on e-commerce websites. The process of developing a framework for this has been completed. It will also be released soon. In May this year, the department along with the Advertising Standards Council of India (ASCI) had a virtual meeting with stakeholders including e-commerce entities to discuss the impact of fake reviews on their platforms. Explain that fake reviews of a product mislead consumers to buy products and services online.
Explain that fake reviews of a product mislead consumers to buy products and services online.
Consumer Affairs Secretary Rohit Kumar Singh has said in this matter that the authenticity of the reviewer and the responsibility of the platform are the two major issues that should be ensured. He said that companies engaged in the business of e-commerce should disclose how they select the most relevant reviews in a fair and transparent manner.
