You will be able to buy Maggi directly from Nestle, the company has launched an e-commerce platform, know where this facility will be available first.

New Delhi. The famous FMCG company Nestle will also now deliver its products to the direct customers. To connect directly with the consumers, the company has launched its e-commerce platform MyNestle. With this, customers will be able to buy other products of the company including its famous products like Maggi and Manch. On this platform, not only the products of Nestle but customers will also be able to take nutrition counseling free of cost. It will offer curated product bundles, personalized gifting, subscriptions and discounts through its e-commerce platform.

Many FMCG companies including Hindustan Unilever, Marico, ITC have already launched their D2C platform for their customers in India. After the arrival of Mamaearth, Plum Goodness and Licious in the market, it has become a compulsion for the big FMCG companies to launch their own D2C platform. The ever-increasing trend of buying from e-commerce platforms is also forcing big companies to start their own e-commerce platforms.

First facility will be available in Delhi-NCR

Initially, the facility to buy products through this platform of Nestle will be available in Delhi-NCR. Nestle intends to gradually make the facility of its e-commerce platform available across the country. Nestle India Chairman and Managing Director Suresh Narayanan has said that the company will deliver its products directly to the homes of customers through its D2C platform. For this, the company launched www.mynestle.in, he said that the aim of the company is to provide quality products to its customers according to their convenience.

Many companies have started D2C platform

It is worth noting that companies like Dabur, Marico Tata Consumer have already launched their D2C platform. These companies are launching exclusive products keeping their D2C platform in mind. Dabur India has set a target of Rs 100 crore for the sale of its digital native brands in this financial year. At the same time, many startup companies are directly reaching out to the customers through their D2C channel. They are also launching products especially keeping in mind the D2C channel.