Air India: Manish Malhotra will design uniforms for employees, the airline announced the agreement.

Air India has announced partnership with famous fashion designer Manish Malhotra. They will design new uniforms for more than 10,000 Air India employees deployed on the front lines. These employees include cabin crew, cockpit crew, ground and security staff. This is another step taken as part of Air India’s modernization program as an expression of its new global brand identity. Air India hopes to start rolling out the new look for its uniformed employees by the end of 2023.

Air India CEO said this on the agreement with Manish Malhotra

Commenting on the tie-up with Manish Malhotra, Air India CEO and MD Campbell Wilson said, “Air India is delighted to collaborate with Manish Malhotra to realize our shared ambition of representing the best of a vibrant, bold and progressive India on the world stage. It is happening. We are working closely with Manish and his team to combine the elements of our brand, our heritage and our culture with the unique requirements of the airline environment, creating what we hope will be a new and exciting look that will drive change. Will support and represent.”

Manish Malhotra said – it is an honor to work with Air India

On the other hand, Manish Malhotra has said that it is a great honor to collaborate with Air India.

Reimagining their uniforms is the beginning of a journey of joy and collaboration, and I’m excited to get started. Our aim is to create airline uniforms that combine tradition with the future. Malhotra and his team have begun meeting Air India’s frontline employees and discussing them to better understand their specific needs, a press release from the airline said. Let us tell you that Malhotra has more than 30 years of experience as a fashion designer, costume stylist and entrepreneur. He has designed costumes for over a thousand films, including some of Indian cinema’s biggest blockbusters, and has also dressed celebrities around the world, the release said.