Reliance Retail Acquires Priyanka Chopra’s Haircare Brand Anomaly: Details of the Deal Revealed
In a major announcement, Reliance Retail Limited stated that it has acquired Anomaly, the global haircare brand founded by Bollywood actress Priyanka Chopra Jonas. According to a report by PTI, the financial terms of the deal have been kept confidential. The company confirmed that the acquisition encompasses all of Anomaly’s trademarks, brand assets, and digital properties. Reliance Retail now plans to drive the brand’s massive expansion—both within India and globally—leveraging its extensive omnichannel retail network and its premium beauty platform, Tira.
Purpose of the Acquisition
This deal is set to further strengthen Reliance Retail’s rapidly growing beauty and personal care portfolio. The company aims to cultivate high-growth consumer brands within India while simultaneously expanding its footprint in the global market. Anomaly was launched by Priyanka Chopra Jonas in 2021. It is a vegan, high-performance, and affordably priced haircare brand, renowned for its superior quality and accessibility.
What Isha Ambani and Priyanka Chopra Said
Isha Ambani, Executive Director of Reliance Retail Ventures Limited, stated, “Bringing Anomaly into our portfolio marks a significant step in our strategy to bolster our new-age, high-growth beauty brands. We look forward to collaborating with Priyanka Chopra to rapidly scale the brand in India—leveraging our omnichannel capabilities and deep consumer insights—while simultaneously continuing its international expansion.”
Speaking on the occasion, Priyanka Chopra Jonas remarked, “This is a pivotal moment for Anomaly. What began as a personal journey has now evolved into a brand with a purposeful and global ambition. Reliance Retail’s scale, retail expertise, and commitment to innovation will enable us to bring Anomaly to millions of consumers across India and around the world.” Priyanka Chopra will continue her association with the brand as its Creative Director, playing an active role in its innovation, vision, and product development. Future Plans
Treating India as a primary market, Reliance Retail will focus on enhancing Anomaly’s brand equity and market share. The company will introduce product innovations and localized solutions tailored to the specific hair and scalp needs of Indian consumers. Additionally, the brand will be further expanded into international markets such as North America, the United Kingdom, and the Middle East. Reliance Retail is the retail arm of Reliance Industries. RRVL boasts a registered customer base of over 387 million, and its consolidated turnover for the financial year 2026 stood at ₹3.70 lakh crore.
