Kim Kardashian’s brand ‘SKIMS’ is coming to India; first stores to open in Delhi and Mumbai

Kim Kardashian’s fashion brand ‘SKIMS’ is set to enter the Indian market. Reliance Brands Limited has announced a special partnership with SKIMS. Under this partnership, the brand’s first stores in India will be opened in Delhi and Mumbai. Reliance Brands will manage the operations of the brand’s stores and digital business in the country.

SKIMS was launched in 2019 by Kim Kardashian and Jens Grede. The brand is known for women’s underwear, shapewear, and comfortable apparel.

Isha ​​Ambani, Director of Reliance Retail Ventures Limited, said, “SKIMS has redefined the global perspective on shape, comfort, and inclusivity. It resonates directly with a new generation of Indian consumers who seek fashion that aligns with their aspirations and is designed specifically for them. We are proud to bring SKIMS to India.”

Kim Kardashian, Co-founder and Chief Creative Officer of SKIMS, stated that the brand was built on the philosophy of making everyone feel comfortable and confident in their clothing. She expressed her delight at the enthusiasm shown by Indian consumers.

The expansion of SKIMS in India will take place in a phased manner. Following the launch in Delhi and Mumbai, the brand’s store network and digital presence will be extended to other cities.