Tata Starbucks’ big plan, will open a new store every third day
New Delhi: Tata Group company Tata Starbuck Private Limited has revealed a big plan. The company has drawn up a plan to increase the number of its stores in India to 1,000 by the year 2028. Meaning that the company will open a new store every third day. Earlier in November last, the company had introduced a long-term triple shot reinvention strategy. The entire focus of this strategy is to employ local partners and launch new stores that serve customers with a better experience. The company also wants to promote Indian origin coffee among Starbucks customers across the world.
The number of employees will double
This information has been given in a statement issued here by Tata Starbucks. The company has said that to achieve the target of taking the number of its stores to 1,000 by the year 2028, the company will double the number of its employees to 8,600.
Stores will open in small towns also
With the plan to open a store every third day, the company will also reach smaller towns. This includes expanding its reach to Tier 2 and Tier 3 cities in India, drive-thru, airports and expanding its 24-hour stores to serve customers everywhere. For this reason, the company is going to double its presence in India in the coming days.
Tata and Starbucks have equal stake
Tata Starbucks is a 50:50 partnership between Starbucks Coffee Company and Tata Consumer Products Limited. This joint venture in India was started in the year 2012. Till now, Tata Starbucks has expanded to 54 Indian cities with more than 390 stores. These include Mumbai, New Delhi, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Vapi, Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore, Kanpur, Jaipur, Siliguri, Thiruvananthapuram, Nashik, Guwahati, Cities like Bhubaneswar, Goa, Nagpur, Jalandhar, Anand, Patiala, Raipur, Kolhapur, Bathinda, Dehradun, Udaipur, Vijayawada, Lonavala, Mysore, Agra, Aurangabad, Calicut, Ghaziabad, Faridabad, Meerut, Nagpur and Visakhapatnam are included.
4,300 employees are employed
Starbucks stores are operated through the joint venture Tata Starbucks Pvt. Ltd. It is branded as Starbucks Coffee – A Tata Alliance. Currently there are around 4,300 partners (employees) working in this company who wear the green apron with great pride.
