Amazon Set to Challenge Elon Musk! Satellite-to-Phone Internet: Will It Launch in India Too?

Amazon has taken a major step to challenge SpaceX’s Starlink in the satellite internet sector. The company has sought approval from the US regulator, the FCC, to launch 5,105 new Low-Earth Orbit (LEO) satellites. These satellites aim to provide not just broadband internet, but also Direct-to-Device (D2D) services—such as voice calls, messaging, data, and emergency connectivity—directly to smartphones. Amazon plans to begin deploying this network in 2028.

This new initiative is part of Amazon’s satellite business, previously known as Project Kuiper, which initially focused on satellite broadband internet. Now, the company intends to expand this platform to enter the direct-to-phone connectivity market, where competitors like SpaceX’s Starlink, AST SpaceMobile, and Lynk Global are already active.

What is Amazon’s plan?

According to CNBC, the application filed with the FCC states that Amazon aims to build a separate network of 5,105 new LEO satellites. The company says this network will collaborate with mobile operators to provide smartphone connectivity in areas beyond the reach of traditional mobile tower networks. To achieve this, Amazon plans to utilize Globalstar’s satellite spectrum and infrastructure.

What is Direct-to-Device technology?

Direct-to-Device (D2D) technology allows mobile phones to connect directly to satellites. This means that even in areas where mobile towers are unavailable, users can send messages, access emergency services, and—in the future—make voice calls and use limited data services. This technology is considered crucial for maintaining communication in remote areas, maritime regions, and during natural disasters. **Direct Competition with Starlink**

Amazon’s move comes at a time when Starlink is already rapidly advancing its work on satellite internet and Direct-to-Cell services. While Starlink has partnered with T-Mobile in the US, Amazon is also planning to offer its services in collaboration with mobile network operators. Consequently, the coming years could witness a direct face-off between the two companies in the satellite-based mobile connectivity sector.

What are the potential benefits for India?

Currently, Amazon has not announced a timeline for launching Amazon Leo or its Direct-to-Device service in India. Should the company decide to enter the Indian market in the future, it will need to secure the necessary approvals from the Indian government and telecom regulators.

Meanwhile, the satellite internet market in India is still in its nascent stage. Although Starlink has obtained the requisite licenses in India, its commercial services have not yet commenced on a large scale; work is ongoing regarding spectrum allocation, pricing, and rollout strategies. Additionally, Bharti Airtel is working on satellite broadband services through Eutelsat OneWeb, while Reliance Jio is strengthening its presence in this sector through a partnership with SES.

Thus, even though it may take some time for Amazon Leo to arrive in India, its entry could trigger fierce competition among Starlink, Amazon Leo, OneWeb, and Jio-backed satellite services. This would likely open up new avenues for internet and mobile connectivity in remote areas.