UPI Data to Reveal Market Trends: PhonePe Launches PulsePro
Digital payments company PhonePe has launched PulsePro, a new business intelligence platform designed for businesses. This platform will provide insights into consumer purchasing habits, market trends, and business activities based on aggregated and anonymized UPI transaction data. The company states that this service will assist organizations in making decisions related to business expansion, distribution, and retail planning.
Insights Available Down to District and Pincode Levels
According to PhonePe, PulsePro is based on transaction trends derived from its digital payment ecosystem. The platform will provide market activity insights at the district and pincode levels. Through this, companies will be able to understand indicators such as growth across various categories, consumer purchasing behavior, and digital payment adoption rates.
PulsePro will enable companies to assess demand across different markets and regions. This is expected to aid in planning business expansion into new cities or areas, determining product availability, and optimizing retail networks. Digital payment companies are rapidly moving beyond mere payment services to offer data-driven business services; PulsePro is considered part of this strategy.
An Advanced Version of the Pulse Platform
In 2021, PhonePe launched an open data platform called PhonePe Pulse, which provides free information on digital payment trends. The company stated that the new PulsePro will offer more detailed and advanced analytics for enterprise clients, while the existing PhonePe Pulse platform will continue to operate as a free resource.
Focus on Data Privacy
The commercial use of payment-related data often raises questions regarding privacy. Addressing this, PhonePe states that PulsePro will utilize only aggregated and anonymized data. The company clarified that no information regarding an individual’s transactions or personal payments would be shared through this platform. Its sole objective is to provide insights into market trends, enabling businesses to make better decisions safely and responsibly.
