Maruti Suzuki’s Innovation Plan: Collaborating with 6 Startups to Create New Tech Solutions
Maruti Suzuki has joined hands with six startups to develop AI and new technology-based solutions. The company selected these startups from the 10th cohort of its flagship accelerator program. Under paid Proof of Concept (PoC) projects, these startups will have the opportunity to collaborate with the company to develop solutions based on Artificial Intelligence (AI) and modern technologies. These startups include Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar, and Swiftex.
Production to Accelerate
Through this initiative, the company aims to make its production processes safer, more efficient, and faster; reduce product development timelines; strengthen material traceability; and enhance the customer experience. The company believes that these new innovations will serve to improve both its production processes and its dealer network. Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki, stated that the solutions being developed in collaboration with these startups will further enhance safety, design timelines, and the supply chain. He added that this will not only bolster the production process but also improve the company’s circular economy initiatives and customer service.
What These Startups Will Do
Goat Robotics: Will make material movement safer and more efficient.
SheerDrive: Will develop a system to provide real-time, market-based pricing for pre-owned cars.
Schijnenn Digital: Will reduce product design and development timelines.
GenbaNEXT: Will enhance material traceability and circular economy initiatives.
Swayatt Drishtigochar: Will boost predictive maintenance and safety for industrial equipment.
Swiftex: Will create a sales assistant platform to assist dealers and executives in engaging with customers. Growth in Maruti’s Innovation Programs
Maruti Suzuki has developed several open innovation programs over the past seven years. The company has collaborated with over 250 startups and has onboarded 34 of them as partners. The company’s key programs include the Accelerator Program (2019), Incubation Program (2020), Mobility Challenge (2021), and Nurture Program (2023). The objective of these initiatives is to foster new technologies within the automobile and mobility sectors.
